Hey, awesome people đź‘‹
I’m super happy to share my list of practical PMM&PM templates, work samples, frameworks, maps, playbooks & checklists created by our amazing marketing community.
I bookmarked & used those templates myself. They saved me hours and I’m sure they will be super useful for you as well.
Enjoy these free templates👇
Lisa Dziuba, Head of Growth PMM at Lemon.io, ex Abstract, LottieFiles, WeLoveNoCode (acq. by Toptal), Forbes 30 under 30 & Amplitude’s Best Startup Product Leader
Say “hi” at LinkedIn 👋
Have a template to add? Send it to me at 📧 yelyzaveta.dziuba at gmail.com
User research is the main tool for every company to have insights-driven marketing, customer-focused culture, and sharp feature prioritization. If you want to learn more, check the Comprehensive Guide To UX Research, How to Create a User Research Plan, and the “User Research Academy” substack.
Now let’s dive into templates 👇
Marketing personas uncover who your customers are, UX personas reveal how they interact, and Ideal Customer Profiles identify businesses that are the best fit for your product. These personas help to segment your users for more effective targeting.
Market Research templates
Most markets are overwhelmed by various players vying for users' attention. Understanding your competitors is the key to gaining market share, even in a red ocean.
Competitive Intelligence & Market Research templates
More templates from PMM experts 👇
Framework to score the competition to find your place to win from Maja Voje & team👇
Steps to use the framework (taken from this post):
Apply to our Startup Program here 👉 https://forms.gle/r9vN5ZWTDc1PLPpM9
Market sizing is a tricky and interesting task. When doing it, keep your ICP in mind: location, company size, industry, B2B/B2C, roles, language. TAM should align 100% with your ICP and these templates below can help you get started 👇
